If youre a merchant its all about getting higher spending customer flow into your establishment on a regular basis and filling up those slow periods. Now-Hot enables merchants to create and publish special deals to be offered on an instant basis to the local general public in the merchants area.
These deals are not advertised on a regular basis and are usually very attractive for the consumer, but also have a short life. Once the offer has fulfilled its purpose of attracting shoppers during slow periods, it can be withdrawn by the merchant with no excess coupons to deal with during busy times.